This is a sample report for StyleCo — a fictional fashion store. Upload your own customer data to get your real report in 60 seconds.
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Sample Retention Report
Customer Retention Analysis
Generated Sep 9, 2026, 10:00 AM
Total Customers
247
Loyal
89
At Risk
71
Lost
87
Revenue at Risk
$24,680
Do this today
$8,520 recoverable
Launch win-back to 71 at-risk customers — projected recovery
Consultant's take
StyleCo doesn't have a product problem — it has a timing problem. 71 at-risk customers spent an average of $398 each, and most drifted between 4 and 11 months ago. That's exactly the window where a well-timed win-back offer converts. Run the at-risk campaign first, then turn your attention to the second-purchase gap that is feeding the lost segment.
Key Insights
StyleCo's 89 loyal customers (36% of the list) drive the bulk of repeat revenue — protecting them with VIP treatment matters more than adding new subscribers right now.
$24,680 in prior revenue is at risk across the at-risk and lost segments, with the 71 at-risk buyers still inside the reactivation window.
A retention score of 42 leaves clear headroom: stores in this band typically lift retention 8–12 points in 30 days with a focused post-purchase and win-back sequence.
Customer Segments
Loyal
Customers with 2+ orders and a purchase within the last 90 days.
Avg value
$412.50
Recommended actions
At Risk
Repeat buyers or customers who last ordered 91–365 days ago.
Avg value
$398.20
Recommended actions
Lost
Customers inactive 365+ days, or single-order buyers past 180 days.
Avg value
$128.40
Recommended actions
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